This article only provides indication and hints on user behaviour trends based on the metrics. User data presented through Portal Insights needs to be carefully studied and assessed before any conclusions are made.
Metric |
Area |
Description/Explanation |
“Visits” |
Portal exposure |
This is metric helps you to study the exposure of your Portal. An uptrend means the Portal is getting more attention from users. A downtrend means the opposite. To get a hint on the average number of times a single user visits your Portal divide the average number of "Visits" by the average number of "Unique visitors". |
“Unique Visitors” |
Portal reach |
This metric is useful in helping to see how the Portal grows in popularity over time. An uptrend hints on the Portal reaching more and more different users. A downtrend means the opposite. |
“New vs Returning Visitors” |
User engagement |
Use this metric to study user engagement on the Portal in the chosen time period. An increase in the percentage of returning visitors may hint that your users find your content exciting and interesting. Especially when it is paired with an uptrend in "Unique visitors". A decrease in the percentage of returning visitors may hint on the opposite when paired with a downtrend in "Visits", "Asset downloads" and/or "Average session durations". |
“Search” |
Asset engagement |
Helps to determine how likely your users are finding what they are looking for using the search functions. For example if you have a Portal filled with pictures of Cars. If eight users make searches relevant to cars that do yield a search result, and two users search for irrelevant words like "Airplane" that yield no result, then this widget will show that 80% of the searches provided information to the end user, and 20% did not. A greater percentage in search with results means your users are finding what they are looking for. A lower percentage in search with results might hint on unmet user needs if it is paired with an uptrend in "Visits" and "Unique visitors" along with the decrease in the percentage of returning visitors and/or a downtrend in "Asset downloads". |
“Visited by” |
User engagement |
Helps to determine whether your user base is more likely to prefer viewing or downloading your content. This may help you to weigh the importance of the "Asset downloads" and "Average session duration" data. A user base that prefers viewing content may be evaluated better via the trend in "Average session duration" while a user base that prefers to download content may be evaluated better via the trend in "Asset downloads". |
“Average session duration“ |
User engagement |
Helps to better understand user engagement on your Portal. A higher number and an uptrend hints that your users are getting more interested in your content. A downtrend may hint on a diminishing user interest in your content when paired with a downtrend in Returning visitors and Visits. To better understand the importance of Average session duration in relation to the Portal’s user base, study the Visited by list. |
“Devices” |
User engagement |
Helps to monitor the progress of user engagement through certain device types. For example if your aim for the Portal is to reach users through mobile phones, the Mobile percentage will eventually surpass the percentage of other devices. |
“Number of assets“ |
Portal details |
A simple tool to observe the pool of assets in your Portal. When you increase the number of assets in the Portal and it is followed by an increase in "Average session duration", "Asset downloads" or "Returning visitors" that might indicate your userbase is interested in your new content. |
“Asset downloads” |
User engagement |
Helps to determine the state of user engagement. An uptrend in asset downloads indicates a growing popularity of your content. A downtrend in asset downloads might indicate dwindling interest in your content when it is paired with a downtrend in the number of "Visits" and returning visitors. To better understand the importance of Asset downloads in relation to the Portal’s user base, study the “Visited by” list. |
“Asset usage” |
Asset engagement |
Helps to see which content engages your users the most and which content would need improvement in order to be more engaging. You can also use this list to:
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